Millions of books have already been written to this very day. Nothing is more depressing than meeting an author who has written an unresearched standalone novel and wants to sell it and live off the royalties forever. In this interview with jim kukral, youll find tips on how to market ebooks successfully. To keep their interest high, your newsletter ought to contain more than just news about you. The best ebook template to generate more subscribers with. Promoting your book takes careful planning so you get the. This helpful service saves all your downloads on our servers, so if you ever lose your device, or upgrade, then you can easily retrieve your. Working on both together will help be to ensure the consistency of the story and characters, and giving away a short story is almost as beneficial for promoting your paid work as a free novel, but takes much less time to complete. Joannas blog, the creative penn is one of the best blogs anywhere for writers, and her new book is the best work on book marketing ive. Fiction remains the most common genre of purchased ebook but others are growing fast. Weve written extensively about the importance of book marketing, how to promote a book and marketing a self published book.
Great book marketing ideas that will get people snapping up your novel or nonfiction masterpiece. Youre about to publish your ebook on kindle direct publishing kdp. How to create a marketing plan for your nonfiction book. Apr 20, 2015 when youre launching a book into the world, its essential that you build a book marketing plan. By having an ebook landing page on your website whether youre selling you book directly or through amazon, you give yourself more marketing opportunities to promote your book and drive traffic to your site. Landing pages are not just popular, they are necessary.
While there are many classic marketing books that could make a bestbooks list, the recommended reading list below focuses only on marketing books published within the last 5 years. Reading one of the best marketing books listed below is likely to change and improve the way you market. The program includes book marketing advice specifically for fiction. This is a vital step in the promotion and marketing of your book, andif done rightwill make the rest of the process infinitely easier.
This book marketing plan outline is a short form real marketing plan for indie authors meaning it goes beyond a simple, and often untargeted, list of tactics. Switch to an ebook first marketing plan switch marketing images to ebooks, talk about the ebooks, make ebooks topofmind so more buy those versus physical copies. The best fiction book marketing programs require a varied and sustained approach. How to create the ultimate book marketing plan free. Remember, your marketing efforts should be designed to help you build a solid author platform. This plan is meant to get you started, but effective marketing requires flexibility. You can do shorter books ebooks work great for this. Whether you have your own ebook planned or want to help someone else promote their book, the tactics all apply.
Aside from the fact that it can be overwhelming, most authors have day jobs and not much time to figure out which book promotion strategies will work. Work management processes that drive the best results. Smart ebook marketing works like a magnet to bridge the gap between readers unmet desires and your books ability to satisfy those desires. How to market your kindle ebook in 10 steps business 2. If youre a fiction writer, its much easier to make a lot of money. He teaches the internet marketing certificate program at the university of san francisco and is one of the top experts on ebook marketing.
Download the nonfiction ebook formatting template for kindle here download the fiction ebook formatting template for kindle here and heres your bonus resource sheet with my personal list of contractors, editors, cover designers, audiobook producers, etc. The top book promotion and marketing strategies to sell more ebooks without a big budget. Ilya has spent the past decade running marketing for software vendors including solidworks, interactive supercomputing acquired by microsoft and cilk arts acquired by intel. Whether youre a selfpublished author with titles on amazon or selling a nonfiction book on your website, product pricing is a major component of your marketing plan and income projections. But fiction book covers need to resonate with your target market, echoing the genre of the book and giving a taste for the story. Promoting a book without a plan is like driving across the country without a map or a. Online marketing strategist megan adams shows you the ins and outs of using ebooks for marketing. Would you like to make your ebook stand out from the crowd. Before you implement any of your marketing strategies, its important to create a plan. The best way to market ebooks with a limited budget tck. The main objectives of this book are simply to shorten the distance and strengthen the connection between you and your fans, maximize and grow your digital presence by posting more regularly and in a more diversified way and use this time to try new things. Im guessing youve spent a lot of time considering price point tactics. Palachuk is the author of several books including relax, focus, succeed.
Ebook business marketing using amazon book publishing. How to promote an ebook when you have no money for advertising. May 06, 2014 before you implement any of your marketing strategies, its important to create a plan. State of agile marketing report with agile sherpas. Work out where your books readers are likely to learn about new books to buy this is especially important if you write in a specific subgenre. Remember that authors are wordsmiths and generally not gifted in design. She is the founder and ceo of nonfictionauthorsassociation. How to effectively market your ebook small business trends. Rob eagar has coached over 450 authors and helped books hit the new york times bestseller list three different ways, including fiction, nonfiction, and backlist. Preplan and book your travel itinerary make sure all of your plane tickets, hotels, and local transportation are all booked well in advance, and are well organized. The best ebook marketing campaigns blend online visibility with classic media outreach and publicity and promotion tactics. Finally, nonfiction authors have directions of their own, and don. Stephanie chandler is the author of several books including the nonfiction book marketing plan.
Create a book marketing plan that sells books by dana lynn smith. Stephanie chandlers new release, the nonfiction book marketing plan, is a bible for the nonfiction author. Jul 10, 20 non fiction book covers have a trend for large words, focusing on the obvious benefit for the customer. Ebook business marketing using amazon book publishing updated april 19, 2020 derek haines 3780 views 0 comments selfpublished ebook business marketing is becoming a popular marketing strategy for small, medium, and large businesses due to amazons enormous search capabilities. Book promotion strategies are changing all the time, so im giving you a. Of course you could wait for launch day, but you may be left wondering why the hundreds of sales you were expecting dont happen.
Marketing plan for fiction titles by brian jud the information below provides ideas, examples, and instructions that will help you create a quick, practical marketing plan for a fiction title. Its also crucial for authors to maximize the value of the marketing tools provided by ebook sellers which are direct ways to get the word out quickly. Apr 02, 2020 here are some tips for book marketing during the covid19 pandemic. And your books dont have to be full length novels but they do need to be published works. Switch to an ebookfirst marketing plan switch marketing images to ebooks, talk about the ebooks, make ebooks topofmind so more buy those versus physical copies promote that your paperbacks are on other websites barnes and.
Ebook business marketing using amazon book publishing updated april 19, 2020 derek haines 3780 views 0 comments selfpublished ebook business marketing is becoming a popular marketing strategy for small, medium, and large businesses. The nonfiction book marketing plan is loaded with proven and effective tactics to make the marketing journey a bit easier and a lot more effective. The media and digital worlds change and evolve each day, and every book and author are unique. How to create the ultimate book marketing plan reedsy. Smith publicity is an ebook marketing firm with unrivaled capabilities. Get a free copy of seven steps to small business marketing success by john jantsch, one of the most respected small business marketing experts. This is a book marketing plan outline that you can use. We are industry leaders with a long track record of success working on more than 3,500 books since our founding in 1997. Having a bestselling author credential on your resume is like a dream for many entrepreneurs. She is the publisher of the hot sheet, the essential newsletter on the publishing industry for authors, and was named publishing commentator of the year by digital book world in 2019 in addition to being a.
Purchase in pdf formatavailable for immediate download. If youre releasing a new nonfiction book or need ideas on how to revive the fortunes of one thats been out for a while, use this oneyear, monthbymonth marketing plan for a nonfiction book as a model. Learn the benefits of building your own email list plus tips for how to write effective emails that get results this. Offer a flagship piece of content on your website such as a mini ebook as an incentive to join your list, then send out a monthly or even weekly newsletter to stay topofmind with your followers. Three ways marketing fiction differs from marketing nonfiction by joanna penn writing editors note. Download it once and read it on your kindle device, pc, phones or tablets. As an exclusive offer to mplans visitors, an electronic copy of this popular book is available here at no charge. Nonfiction and fiction ebook formatting templates for kindle. A book marketing plan is a living document and its important to. Nonfiction and fiction ebook formatting templates for. Oct 15, 2014 continuing with this weeks series on book marketing plans, its time for a freebie. But, what if youve never put together a marketing plan before. If something is not working for you after you have given it a. How to choose, prioritize, plan, and execute projects.
The good thing is that new stories keep coming up so you are sure there is going to be something nice to write about in the future. I am a first time author writing a nonfiction, self help book to females on relationships. This results into an efficient plan that covers all aspects of book marketing. I talk to a lot of startups about their marketing and sales operations. Jim kukral is a bestselling author and top internet entrepreneur. We apply the same book promotion tactics to ebooks as we do with printed books, and ebooks offer even more promotional opportunities. The nonfiction book publishing plan and the nonfiction book marketing plan, both delivered to you in pdf format.
Serious marketers should read the equivalent of 10 or more educational and industry. For fiction writers, you may have to be a little more creative. Best marketing books 2020 content performance marketing. Find out who your book appeals to, get to know those people well, and be where they are, both online and off. Includes tips on building mailing lists, running promotions and advertising.
Free book marketing plan outline all freelance writing. Fiction book marketing and marketing for novels smith publicity. Book promotion tips for marketing your amazon kindle ebook. How to write a marketing plan kindle edition by genadinik, alex. Book marketing plan template example the book marketing plan example includes sections such as book description, current market conditions, target readers, goals and strategies. Here are seven proven ebook marketing strategies you can implement immediately, at no cost. The reality is that most selfpublished ebooks are lucky to hit 100 sales sorry for that splash of cold water. How to write a book marketing plan for publishing success. The ebook market, as it constantly evolves, is becoming. Launch your new nonfiction book profitably and confidently using a sample book marketing plan as a model. Writing a book is a good start, but its not enough. Having one will build hype, give you a potential email list have people sign up for the book when it is first released and you will have an automatic email list for future updates and marketing opportunities, and an effective way to give your ebook its own little corner without. A playbook for releasing and marketing music during lockdown. People love fiction books because they are pure entertainment.
Ebooks can be a compelling tool to reach new audiences, whether your goal is sales or email signups. Book marketing plan the definitive checklist book launch. Three ways marketing fiction differs from marketing nonfiction. My plan is to finish the draft and then work on a short story prequel, which i will release free. Just fill out the form to download the e book in adobe pdf.
Aug 20, 2016 home book marketing how to write a book marketing plan the road map to your publishing success is guided by your book marketing plan. This post also comes with a free downloadable checklist to help you promote your book. Fiction book marketing and marketing for novels smith. Learn how to choose the right topic, write and format your ebook, price it correctly, and promote it to your target audience. No matter whether or not youre trying to do it yourself or plan to work with an expert book marketing agency like smith publicity, youll need a wellrounded program. When youre launching a book into the world, its essential that you build a book marketing plan. As an ebook debut author, i was hoping for more online marketing ideas, but appreciate the greater. How to market your kindle ebook in 10 steps wishpond. Of course, you need to promote your book and do enough marketing to get the word about your book. Finally, nonfiction authors have directions of their own, and. This is a guest post from joanna penn, who is the author of career change and also writes the bestselling arkane thrillers under j. As a topselling kindle ebook fiction author with inside iris, i want to. Online book tour an online book tour is always much more economical than a live book tour, and is a great way to partner with other authors, bloggers, and content creators. If youre just writing as a hobby and dont plan to ever earn a living as a writer, dont bother following these tips for fiction writers.